Keywords are an important aspect of website success. Opt them wisely. Research them carefully. Position them strategically. When you’ve taken the measures taken to plan and enforce a keyword development strategy, you’re on your way to a website that sells. Here are seven questions to ask yourself as you’re creating and implementing your plan.
Question# 1 What keywords and keyword phrases does your target audience use to find information?
Your audience and prospects are looking for your information. Your job is to determine what keywords they’re using to look for you. Once you’ve uncovered the low render high demand keywords, you can posture them strategically in your content and on your website.
Question# 2 What keywords and keyword phrases does your competition target?
Finding low render, high demand keywords is just the beginning. You also want to know what keywords your competitor is use to target prospects. You can then use this information to further develop your keyword strategy.
Question# 3 What strategies will you use to research keywords and keyword phrases?
Here are just a few alternatives to consider:
* Test and track activity on your website
* Use keyword research tools
* Research what your competitor is using
* Ask your audience, customers and/ or website visitors
* Follow your intuition
* Look at trends
* Pay attention to popular words on social networking sites
Question# 4 What keyword research tools will you use to research and develop your keywords and keyword phrases?
Here are a few to consider:
* Google AdWords
* Google Suggest
* Yahoo/ Overture
* Keyword Discovery
Question# 5 What keyword tools will you use to analyze and research your competitors’ keywords?
Here are a few tools to consider:
* Google Alerts
Question# 6 How will you track keyword trends and popular search words?
Here are some useful tendency research tools to consider:
* Google Trends
* Google Alerts
* Twitter popular topics
Question# 7 Where do you/ will you use your keywords?
Here are some places to consider positioning your keywords on each web page:
* Above your logo
* In your URL
* In your subheadings
* In your headlines
* Within your content
* In anchor text
* In your image/ alt tags
Once you have your keyword research completed, it’s important to create a plan and a system to keep it organized. It’s also important to review your plan on a regular basis and update it. Keywords change and clients evolve. Keyword growth isn’t a “set it and forget it ” tactic. You’ll want to continue researching and planning on a regular basis.
Make sure your keyword research and development system is well organized and easy to plan from. Build it an important part of your traffic generation strategy. And create a plan to the investigations and develop on a consistent basis. For instance, on a quarterly basis, review your existing keywords. Research your analytics. Seem for new and trending keywords. Create a plan to take advantage of that audience.
Keywords and keyword phrases are part of website success. They boost search engines, enhance navigation, attract eyeballs and motivate conversions. Keyword research and development is important to your success. Make sure to take every advantage.