Let’s talk about how you can make your email marketing efforts more effective and profitable!
Probably the best way to track the effectiveness of your email marketing campaigns is via the “Click-through Rate”, or “CTR” for short.
Most autoresponder services and email marketing platforms provide you with the tools and capability to track your subscribers’ engagement within your emails. So it’s easy to always have a clear idea of your CTR.
By testing, analyzing and optimizing your email campaigns, you can
significantly increase your CTR. The higher the CTR, the more successful your marketing efforts will ultimately be.
Calculating your Click-Through Rate (CTR)
At its most basic level, figuring your CTR is done by dividing the number of subscribers who clicked a link to a landing page by the total number of messages that were sent/delivered.
Let’s say you sent out 500 messages, of which 50 recipients clicked on a link within the email. That makes the CTR 10%.
Knowing your CTR enables you to score how well you’re engaging with your subscribers.
Here are some key factors that tend to influence CTR:
1. Ensure that your message is clear and defined.
Count on most of your subscribers being busy people. They don’t necessarily
have time to stop everything they’re doing just to read your emails.
Write and layout your messages in a way that your subscribers can easily get
the point and know what it’s all about.
Emphasize any important information with bold or italics, and ensure that the emails flow smoothly. Doing this saves your subscribers time.
2. Be clear and concise with the call to action (CTA).
Before you even write any emails, determine what the purpose and mission ofeach message is. Do you want to educate your subscriber about something? Do you want to share value?
Then, determine what you want the subscriber to do after reading the email.
Once you do that, you can craft the Call to Action (CTA). You want to specifically tell the subscriber what to do.
A few examples:
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Make sure your CTA’s are highly visible and within context. It’s ok to position a CTA close to the top of the email.
3. TEST, TEST, TEST!
By methodically testing and tweaking your emails over time, you can determine what helps or hurts your overall CTR. Split-test various content until you determine what performs best.
Doing this properly will take some time (and money), but in the end it always pays off.
By the way, if you’re ready to raise your email marketing game, then I highly recommend checking out this oustanding resource. Do it now!
Hope these tips help you make your email campaigns into winners!
More to come!